Content Calendar Template For Promoting Products

The ever-evolving world of digital marketing demands agility and adaptability from content creators. To stay ahead of the curve in 2024, a strategic content calendar template is your best weapon. These examples will help you harness the power of content calendars to elevate your content creation process and achieve your marketing goals.

Fear not ill show you how to create a content calendar to promote a specific product, so keep reading! 

Not keen on reading?

We have created an audio version of this post which you can listen to here:-

This guide for creating a content calendar for promoting a product, specifically focusing on AWeber’s autoresponder software. The document outlines the importance of a strategic content calendar in the constantly evolving world of digital marketing. The guide provides step-by-step instructions on building an effective content calendar, emphasizing key steps like defining goals, choosing content formats, brainstorming content ideas, creating a calendar structure, scheduling, and tracking. The guide also includes a 90-day content calendar template with specific content ideas, channels, and visuals for each week. Additionally, the document offers best practices for creating engaging and effective content, as well as recommendations for content calendar templates from various platforms like ClickUp, Adobe Express, CoSchedule, HubSpot, Ayanza, Google Sheets, and Notion. The overall purpose is to empower content creators to plan, organize, and execute their content strategies to achieve their marketing goals.

 

Here’s an example of a two week content calendar template for promoting a marketing software, namely Aweber.

Date	Content type	Channel	Copy/Caption	Visuals	Links
Mon 3/13	Tutorial Video	YouTube, Instagram	“Set up your first autoresponder in AWeber (under 10 minutes!) #emailmarketing”	Screen recording with overlays	AWeber Signup
Wed 3/15	Blog Post	AWeber Blog	“5 Creative Autoresponder Ideas for Small Businesses”	Graphics, examples	Blog Url
Fri 3/17	Customer Testimonial	Twitter, LinkedIn	“[Customer Quote]” – [Customer Name], [Title]	Customer photo	Case Study
Mon 3/20	Behind-the-Scenes	Email Series	“Welcome to AWeber! Here’s how we use autoresponders…”	Screenshots, GIFs	Sign-up + Blog
Wed 3/22	Contest	Social Media	“Win a 3-month AWeber Pro Plan! Tell us how you’d boost your biz with automation”	Contest graphic	Contest Page

 

I hear you saying, well that’s only two weeks Geoff! – Ok I get it, so keep reading to see the 90 day plan.

 

What is a Content Calendar Template, Why Do You Need One & How to Build One?

 

A content calendar is a roadmap for your content strategy. It helps you plan, organize, and schedule your content across various channels. Here’s why you need one:

• Stay Organized and Consistent: Maintain a consistent publishing schedule and avoid last-minute content scrambles.
• Align Content with Goals: Ensure your content supports your broader marketing objectives, whether it’s brand awareness, lead generation, or sales.
• Collaborate Effectively: Facilitate seamless teamwork and accountability.
• Think Strategically: Gain a bird’s-eye view of your content plan, helping you spot trends, gaps, and opportunities.

Ok, so lets continue to work on a product promotion content calendar together.  As before product I have chosen is the Aweber autoresponder, a product often used for email marketing.

All you have to do is follow this content calendar template and just use it for your content.

 

 

Key Steps to Building an Effective Content Calendar

 

Step

Key Takeaways

1. Define Goals, Product and Audience

Product Description: AWeber’s autoresponder is a powerful email automation tool allowing businesses to create pre-scheduled email sequences triggered by subscriber actions (signing up, clicking links, making purchases, etc.) Target Audience: Small businesses, e-commerce stores, bloggers, online course creators, marketers, and anyone looking to nurture leads and build relationships with their audience. Overall Goals: Increase AWeber signups/subscriptions Educate potential customers about the benefits of email automation Highlight AWeber’s ease of use and features

 

Step

Key Takeaways

2. Choose Content Formats

Social Media: Facebook, Twitter, LinkedIn (for reaching professionals and business owners), Instagram (potential for visual demos and testimonials) Blog: AWeber’s own blog, guest posting on marketing and business-related blogs Email Marketing: AWeber could demonstrate the power of its own autoresponder through a welcome email series for new subscribers. Paid Advertising: Targeted ads on Google Search, social media platforms. Website: Strong product pages, homepage banners, pop-ups offering valuable content in exchange for email signups. Partnerships: Influencer marketing within the marketing/small business niche, affiliate marketing programs.

Important Notice

If you’re posting on your own website’s blog or guest posting on relevant blogs.

No more than 2-3 blog posts a day is advised. Google knows human’s can only research, write and publish that amount everyday.

Why? well any more would be  considered as spamming search engines just to get rankings, see the Google March 2024 update.

Do not put a keyword in an AI program and just publish the results!

Step

Key Takeaways

3. Brainstorm Content Ideas

Product Demos/Tutorials: Short videos and blog posts demonstrating how to set up simple and complex autoresponder sequences within AWeber. Customer Testimonials/Reviews: Social media posts, case studies on AWeber’s website. Behind-the-Scenes: How AWeber uses its own autoresponder, offering a peek at their strategies. Contests/Giveaways: Offer a free AWeber trial or discount in exchange for engagement/emails. Special Offers/Discounts: Holiday promotions, limited-time offers. User-Generated Content: Encourage customers to share their success with AWeber. Blog Posts: “Top 5 Reasons Your Business Needs an Autoresponder” “How to Write Welcome Emails That Convert” “Advanced Autoresponder Strategies to Boost Sales”

 

 

Step

Key Takeaways

4. Create Your Calendar Structure

Choose a Timeframe: Monthly, quarterly, or even a specific campaign period. Format: Simple spreadsheet (Google Sheets, Excel) or a more specialized content calendar tool (Asana, Trello, CoSchedule, etc.) Include These Columns: Date Content Type (blog post, social media image, email, etc.) Channel (where it will be published) Copy/Caption Visual Assets (images, videos) Relevant Links, Promo Codes Status (Draft, In Progress, Approved, Published) Owner/Person Responsible

 

5. Schedule and Fill in the Details

• Spread Out Content: Pace out different types of posts across your chosen channels.
• Consistency is Key: Aim for a regular publishing (and engagement!) schedule.
• Utilize Scheduling Tools: Save yourself time by scheduling social media posts in advance.

6. Track, Measure, and Adapt

• Metrics: Website traffic, email open/click rates, social engagement, conversions, sign-ups.
• A/B Testing: Try variations of headlines, visuals, and offers.

 

Here’s the 90-day Content Calender Template

 

Month 1: Foundations & Awareness

 

Date	Content type	Channel	Copy/Caption	Visuals	Links
Week 1	Blog Post	AWeber Blog	“The Busy Business Owner’s Guide to Email Automation”	A graphic with the title and a person happily freeing up time on their calendar	Blog Link:
Week 1	Social Post Series	Facebook, LinkedIn	“Automation Myth Busters!” (Short posts tackling common objections)	Text-based graphics with each myth and counterpoint	Blog post
Week 2	Short Demo Video	YouTube, Instagram Reels	“Create a Simple Welcome Series in AWeber (5-Minute Tutorial)”	Engaging screen recording with clear annotations or overlays	AWeber signup,
Week 2	Email Series	AWeber Demo	“Welcome to AWeber! Discover the Power of Automation” (3-part series)	Emails with branded design, header images, and clear CTAs	Website, blog,
Week 3	Blog Post	Guess Post	“5 Ways Email Automation Supercharged My [Related Niche] Business”	Author headshot, relevant stock images, screenshots/examples	AWeber signup
Week 3	Customer Story	Website, Social	“[Customer Name] Increased Sales by [X]% with AWeber”	* Customer photo, quote graphic, visual representation of their success (chart/graph)*	Case study
Week 4	Infographic	Social Media	“Email Automation: The Time-Saving, Revenue-Boosting Tool “	* Colorful, branded infographic visualizing key stats and benefits*	Blog post
Week 4	Webinar/Livestream	Partnership	“Live Q&A: Autoresponder Basics for Beginners”	* Thumbnail image with headshots of presenters, date/time*	Event page

 

 

Month 2: Nurturing Leads, Demonstrating Value

Date	Content type	Channel	Copy/Caption	Visuals	Links
Week 5	“How-To” Guides	Blog	“How to Write High-Converting Emails”	* Step-by-step screenshots, GIFs, template examples*	* Internal*
Week 5	Email Challenge	AWeber Series	“The 5-Day Kickstart Challenge”	* Emails with challenge-themed design, progress tracker graphic*	*Landing page*
Week 6	Contest	Social, Email	“Win AWeber Swag + a coaching call)”	* Image prize + examples of automated flows (charts/screenshots)*	*submission page*
Week 6	Ultimate Guide	Downloadable PDF	“The Complete Guide to Email Automation  AWeber”	* PDF with eye-catching, charts, examples*	*optin page*
Week 7	Case Study Series	Blog, Social	Short posts highlighting different use cases (e-commerce, course creators, etc.)	* Client logos, screenshots, mini-infographics*	*Detailed case studies on AWeber’s site
Week 7	Comparison Post	Blog	“AWeber vs. [Competitor]: Which is Right for Your Business?”	* Comparison table, visually highlighting key features*	*AWeber feature pages, competitor site*
Week 8	“Behind the Scenes” Video	YouTube	“How We Use AWeber: A Peek Inside Our Marketing Playbook”	*Screenshots of AWeber campaigns, overlaid with insights*	* Blog post on AWeber’s strategy*
Week 8	Influencer Content	Collaboration	“[Influencer] Shares Their Favorite AWeber Automation Strategies”	* Influencer’s headshot, video/screenshot of them using AWeber*	*Influencer’s site, relevant AWeber resources*

 

Month 3: Conversions & Expanding Possibilities

 

Date	Content type	Channel	Copy/Caption	Visuals	Links
Week 9	Advanced Tutorial	Blog, YouTube	“Build a High-Converting Abandoned Cart Sequence in AWeber”	* Screenshots of workflow setup, step-by-step video*	* Blog post, AWeber help doc on cart automation*
Week 9	Industry Guide (PDF)	Downloadable	“The Freelancer’s Guide to Client Nurturing with AWeber”	* Professional design, client onboarding/testimonial examples*	*Landing page with opt-in for download*
Week 10	Customer Q&A	Blog Post, Video	“AWeber Success Stories: Interview with [Customer Name]”	*Customer headshot, interview questions + transcript*	* Customer website, AWeber case study (if available) *
Week 10	Tutorial	Video, Blog	“Supercharge Your Landing Pages: Connecting AWeber + [Landing Page Tool]”	* Demo of setup, screenshots, combined workflow examples*	* Integration partner’s website, AWeber resources*
Week 11	Customer Challenge	Email, Social	“The [X-Day] Win-Back Campaign Challenge – Ready to Re-engage?”	*Challenge-themed graphics, daily email prompts*	*Blog post about Win-Back strategies*
Week 11	“Did You Know?” Series	Social	“Did You Know? AWeber integrates with [Popular CRM] for seamless customer data”	*Feature icons, screenshots*	*Link: AWeber integrations page*
Week 12
Week 12	Industry Guide Part 2	Downloadable	“Email Marketing for Online Course Creators: AWeber Blueprint”	*Course launch email examples, segmentation charts*	*Landing page with download*

 

Notes

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Here’s a Bonus 6-Week Content Calendar Template for Newbie Affiliate Marketers

 

Additional Tips:

Engagement: Encourage interaction by asking for comments, sharing polls, and responding to feedback both on social media and in blog comments.

Call to Action (CTA): Include clear CTAs in every piece of content, directing your audience towards taking the next step, whether it’s reading another article, signing up for a webinar, or checking out an affiliate product.

Feedback Loop: At the end of the 6 weeks, solicit feedback from your audience on what they found most valuable and what they’d like to learn next. This can guide your future content creation.

This plan is designed to progressively educate your audience, build trust, and establish your site as a go-to resource for affiliate marketing. Adjust the specifics based on your audience’s feedback and the performance of initial posts to ensure your content remains relevant and engaging.

 

Best Content Calendar Templates for 2024

1. ClickUp Content Calendar Templates

ClickUp boasts of many content calendar templates, among them an A/B Testing Template, Editorial Calendar, and a general Content Calendar. The templates ease management of creation activities while editing and in production, as well as provide an overview of your publishing calendar​​.

2. Adobe Express Content Scheduler

In line with its scheduler tool, Adobe Express presents a content calendar template that underscores on planning and scheduling processes. In respect to this, the feature of Adobe is inclusive of small team cost-effective tool in which users are provided with color-coding charts, hence allowing addition of additional labeling rows​​.

3. CoSchedule

CoSchedule offers a trio of free content calendar templates targeting areas such as email marketing and social media editorial planning. Their templates offer features such as the identification of target audience and time scheduling​​.

4. HubSpot

On the other hand, HubSpot provides a content calendar template which essentially comes with spreadsheets for scheduling, planning, and the repository. It strives to be every startup and small business’ best ally owing to its functional approach to planning content​​.

5. Ayanza Social Media Content Calendar

Ayanza offers templates that could be downloaded to facilitate social media planning and these are free of charge. This facilitates measuring last social media campaigns success and also measures audience engagement​​.

6. Google Sheets: The Classic

For its simplicity and availability, Google Sheets remains the best choice. This tool is great for beginners with content planning offering simplistic but efficient scheduling and content organizing tools​​.

7. Notion: The All-in-One Workspace

The tool contains such options as Note, Task, Database, and Calendar, which make the workspace that will combine other elements of the project an ideal content management solution. It is especially appropriate for using in teams that need to have a complete range of tools provided​​.