So why Does My Google Adwords Ad Not Show Up?

When used the right way, Google Adwords can be a very effective way to get your offer in front of customers.

Google Adwords is a powerful tool when used correctly, but publishers can have trouble understanding how it works.

There are a number of reasons why an Adwords ad campaign can prevent an ad from showing up.

Many people find Google Adwords to be complicated, especially at first. There are a number of basic mistakes that can be made when using Google Adwords.

These mistakes can end up wasting a lot of time and money.

 

For example, many people spend a lot of time and effort on their Google Adwords campaigns, only to find out that their ads are not showing up on Google Search results.

Make sure your ads always shows up with our Google Adwords Checklists Put your credit card away its FREE! Well apart from you providing your email.

When people do find their websites on Google’s search results pages, they often find that their ads are not displaying correctly.

This can be very frustrating for people because they spend so much time and money on their ads. When an ad doesn’t show up, a lot of people will stop using it.

To avoid this problem, it is important for people to understand each of the different factors that go into Google Adwords ads. These factors include keywords, advertisements, and bids.

These four factors work together to ensure that your business has the best possible chance of showing up when people search for keywords related to your business.

The Google Ads is a great platform, but it is also true that Google Ad campaigns aren’t the easiest to manage. Here is a list of reasons why your ads are not showing up and you need to do.

 

Keywords Are The Key – Well duh!

When you take the time to do keyword research before creating a Google Adwords campaign, you’re more likely to ensure that you only bid on keywords that are most relevant to your business.

This can help to ensure that you only spend funds on search terms that are likely to drive customers to your door.

The keywords you choose are the foundation of your campaign – if you use the wrong keywords, your ads might not show for relevant searches, or they might actually show for searches that you never expected – and you might pay a lot of money for clicks that are actually irrelevant to your business.

Google does not allow you to have more than 30 active keywords in each ad group. Try to use Google’s keyword planner tool to get a list of keywords that are most likely to drive traffic to your website or landing page.

 

When you add keywords to your ad group, you should add one keyword at a time, and make sure that the keyword you choose is related to your ad group’s purpose.

Your ads are not showing because the phrase or keywords you chose in your display URL does not match the keyword phrase someone searched for.

Give your ad a shot, Try using a different keyword (or phrase) and see if you get a better response.

One reason might be that the ad’s keyword is spelled incorrectly, which can be fixed with simply changing the ad’s keyword.

Another common reason why ads are not showing up is that businesses advertise keywords for their ads that do not match their landing page’s keywords.

For example the advertiser is advertising the keyword microphone but their landing page is marketing microphones).

Your ad group’s name doesn’t exactly match your keyword or search phrase.Your ads are not showing because the phrase you write in your Headline does not match the keyword phrase someone searched for.

 

Your ads are not showing because the phrase or keywords you chose in your description text does not match the keyword phrase someone searched for.

Even the best copy and landing pages won’t sell if they don’t include the right keywords.Take some time to research keywords related to your business and include them in your Google Adwords campaigns.

Your campaign might be targeting very broad keywords, so use exact and phrase match. Try using different keywords (or phrases) in your Display URL and in your ads.

Keep in mind that when people click on your ad, they will be taken to whichever page you chose in the Display URL of your ad, so if you want them to go to a different page, be sure to choose a different Display URL in the ad or ad group setup.

You can also hire professionals on Fiverr.com/ to manage your Adwords account.

When you add keywords to your ad group, you should add one keyword at a time, and make sure that the keyword you choose is related to your ad group’s purpose. Use one keyword per ad group to ensure your ad is really targeted.

Keywords are the foundational part of your ad campaign. It is what sets you up for success or failure on Google Adwords.Create a list of different keywords that people might search for to find your business or offer.

Use those keywords as the basis for your ad groups.Keywords play a very important role in your Google Adwords campaigns. The Google Adwords Advertising Platform – Ad Extensions Tips, Tricks & Stuff The ad extensions you include in your Google Adwords campaign can impact the way that your ad is displayed.

For example, including call extensions and site links in your ads can help to remind people that your business is a phone call away, and encourage customers to contact you.

If the problem is not driven by a keyword problem, then an advertiser might just need to submit a new ad for verification and approval, or to update their ads to show larger text in the ad extension section.

Make sure all text sizes are larger than 12px in the ad extension section so that your ads will stand out in the mobile ads section. Submit a new ad for verification and approval, or update your feed to show larger text in the ad extension section.

Add multiple images, videos, and interactive maps to each advertisement extension. Gather insights from a customer’s interaction with the ad extension, like click rate, location, and more.

Use Dynamic Re-marketing to show your ads to people who saw or clicked on your site but didn’t convert. Use re-marketing lists for Search Ads to show your ads to people who are actively searching for what you offer.

Make sure that your landing page is in the same directory as your Google site map (or XML sitemap). Your Google site map provides Google with all the pages on your site that you want it to index.If your pages are not on Google’s index page, then they won’t appear for your targeted keywords.

Setting a campaign objective (e.g., CLICKS, SALES, CONTACTS, REVIEWS) Creating a proper ad group.

 

Setting budgets.

Managing your ads and tracking performance. Setting up conversions and traffic sources.

There are many tools in Adwords that can help a small business grow. Setting a campaign objective is the first step in creating an ad group.

Setting up conversions and traffic sources helps in tracking performance of ads. Conversions include people that have completed our goal; for example: Conversion: click to buy, sign up, transaction Logged in as a subscriber, or required to fill out the contact form to request a quote.

There are multiple options for your ads that you can choose from: text ads, image ads, and video ads. The billboard-style ads that appear on web pages are called text ads.

For example, this makes your ad’s message a bit more visual. You can add images and video to your ads.

Don’t Be Cheap, Pay the Man – Well Google duh! I know its temping when you see the cost per click is $2.00, and you think boy I cannot afford that.

That’s going to cost me a fortune! I’ll just bid $0.50. Well my friend your ad will never show up unless you show Google that you are serious in business.

If the keyword cost per click is $0.90 to ensure that you ad shows up always start off with bidding $0.90. As you will never actually pay that. But more importantly Google will see that you are serious and are more likely to show your ad.

 

So don’t be cheap now!

You will be able to gradually reduce the cost of your clicks over time.

So thats when you become more profitable and then you can ramp up your traffic budget and make more money.

Once your ads do start to show up check a few of the ad groups that have the highest clicks, cost and impressions to ensure that they are all packed around the same theme and topic.

After using the Google Adwords campaign for a few weeks, check a few ad groups to see where most of your clicks and conversions are coming from.

If you find that more than one ad group is generating most of your clicks, that is likely a sign that your site may not be optimized for conversions.

And it might mean that you should start advertising more than one keyword phrase in your Adwords campaign.

Targeting your ads based on the type of device using your ad network can help ensure that your ads show to the right people at the right times.

If your account is new and you have no ads showing, Google needs to know more about your business before it can display your ads.

First, add your business to Google My Business, and verify it on Google and Bing. Then you can submit a new ad.

You might be able to skip this step if you’ve used other services on Google before. But please make sure to still add your business to Google My Business!

Make Sure Your Ads Show Up – an Adwords Checklist is included with our affiliate marketing checklist series here….